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Case Details |
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Case Code: MKTG381
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| Case Length: 9 Pages |
| Period: 2017 |
| Pub Date: 2018 |
| Teaching Note: Available |
| Price:Rs.300 |
| Organization : Gujarat Cooperative Milk Marketing Federation |
Industry : Ice Cream Industry
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| Countries : India |
| Themes: Advertising & Communications Management |
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Amul vs. Kwality Walls-Ice Cream Ad War |
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INTRODUCTION |
| On June 16, 2017, the Bombay High Court passed an order restraining Gujarat Cooperative Milk Marketing Federation (GCMMF), makers of ‘Amul’ ice cream, from telecasting its controversial Television Commercial (TVC) and print advertisement. The ad talked about the differences between ‘ice cream’ and ‘frozen dessert’ and urged customers to choose Amul ice cream that was made with ‘real milk’, and not ‘frozen dessert’, which it claimed was made using a highly controversial ingredient ‘Vanaspati’ or ‘hydrogenated vegetable oil’ .
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